The Scenario
Your marketing team has selected keywords that are relevant to your organization's products and or services to be used on your web site and your webmaster has submitted your site to the search engines but your web site traffic isn't increasing!? Unless you know how to create web pages that target keywords and phrases, you may be in for a long wait. Search engines contain listings of numerous sites that have submitted their web site domain name, so it is most likely that you will be placed in the middle of a very large search list for just about any keyword or phrase used in a search. This creates a serious situation for a business that has just invested money in a new web site or a re-design and is still not visible within the search engines.
The Question
How do you build web pages that are?
a) Informative to your visitors
b) Presents your keywords to search engines in such a way that your site will achieve high search engine rankings?
The Solution
First we have to consider how search engines go about determining the relevancy of a web page. Second, we have to research search engine optimization techniques for web sites that utilize advanced design techniques. Third we need to have knowledge of HTML. Finally, we need to understand how to develop clear and concise web copy that describes your organization, products and services so that you achieve top rankings for your selected keywords phrases.
Differences in Major Search Engines
You will notice that executing the same search on different search engines will yield different results (For example: Google vs. Yahoo vs. MSN). This is because different search engines add small variations to the location/frequency method. Search engines also vary in the number of web pages they have indexed, therefore different search engines don't always have the same collection of web pages to sort through.
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