Meta Tags
In general, when choosing your keywords and web site descriptions, the more specific you can be - the better. However, you do not want to use keywords that are too unique because no one will ever find you. Think out of the box and place your customers cap on your head. Ask yourself, "What words would my clients use to describe my business?"
Your keywords are very important to your ranking/placement within search engines so it is best to brainstorm and come up with a large list that describes your business. Once you have that list you can then narrow it down and prioritize your choices so they are specific to your organization but contain words that your potential clients and customers would use to search for your products or services.
Advanced Web Design Techniques
Advanced design techniques include utilization of frames, lengthy JavaScript, Flash, and custom database driven programming. There are many techniques you can use to optimize pages with advanced design techniques and if you combine that with good content, then you will see great results in your search engine rankings.
One key thing to remember is that search engines do not like Flash web sites or images. You can still use flash in select location on various web pages within your web site, however it is not a good idea to have an entire Flash home page, for example. Also remember that search engines cannot see images. The only thing on an image that a search engine can see is it's Alt Tag, or a description in text that is placed below the image. Be sure to include a keyword within the Alt Tag or description for that specific image to combat this.
Frames
Search engine spiders have a hard time navigating through Web sites that use frames, unless the site designers have been careful to include the proper tags and site navigation tools. It is not recommend the you use frames.
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