| Wouldn't it be great if we could simply edit Meta tags and get high rankings?
Many years ago I read Stephen R. Covey's "The 7 Habits of Highly Effective People." One thing Covey discusses is the glitter of the "Personality Ethic." He mentions how some people try to find some "quick and easy way to achieve quality of life ... without going through the natural process of work and growth that makes it possible." Then he goes on to say, "The Personality Ethic is illusory and deceptive. And trying to get high quality results with its techniques and quick fixes is just about as effective as trying to get to some place in Chicago using a map of Detroit."
What Covey says is nearly identical to what I've been saying for years regarding search engine optimization: There are simply no quick fixes.
I wish I had a dime for every potential client who came to me and said, "We just need you to fix our Meta tags so our site will rank highly with search engines." These people don't realize that if it were simply a matter of fixing Meta tags, they could probably do it themselves!
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