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16 November 2007- Google Owns a Search Engine Optimization Company
Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, and Yahoo paid $680 million for the 80 percent of Right Media that it did not already own and another $300 million for BlueLithium.
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6 November 2007- Why your search engine rankings have dropped
1. Your website changes unintentionally.
2. The links to your website change
3. The websites of your competitors change.
4. Spam elements on your web pages
5. Spam elements on your web pages
6. Technical problems

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25 October 2007-A look into the purpose of Google's "PageRank update"
A lot of blogs have been talking about a PageRank update in progress, but if you look under the covers, it really looks like a manually applied update to a set of sites that are being punished. While the majority of these look like they have been selling links, some of the affected sites do not appear to be selling links.
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Submitting To Directories: Yahoo & the Open Directory

Submitting To Directories: Yahoo & the Open Directory
Directories are search engines powered by human beings. Human editors compile all the listings that directories have. Getting listed with the web's key directories is very important, because their listings are seen by many people. In addition, if you are listed with them, then crawler-based search engines are more likely to find your site and add it to their listings for free.

Preparation
You should prepare before submitting to any directory. This preparation means that you have written a 25 word or less description of your entire web site. That description should make use of the two or three key terms that you hope to be found for.

If you have time, you should consider researching what are the best terms for your site, rather than guessing at these.

It is essential that the description you write not make use of marketing language. So, if you sold shoes and wanted to be found for terms such as "athletic shoes" and "running shoes," you might write a "just the facts" description like this:

Purchase athletic shoes, running shoes, hiking boots and other footwear plus try our cross country trail finder.

You would not want a description like this, which is full of marketing hype, which editors dislike:

World's LARGEST online shoe store with the best prices from the greatest brands!!!!

Submitting To Yahoo
Do a search on Yahoo, and the main results that come back are "powered" by Yahoo's crawler. Despite this, Yahoo maintains its own independent "directory" of web sites, which are compiled by its human editors. Being listed in this Yahoo Directory MAY potentially help you get included and ranking better in crawler-based results, including Yahoo's.

Yahoo has two submission options: "Standard," which is free, and "Yahoo Express," which involves a submission fee.


 
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Intro to Search Engine Submission
How can I get my site listed with search engines? It sounds like a pretty simple question, but sadly, search engine More

Your Search Engine Submission Budget
Despite the rise in "paid participation" programs offered by search engines, free search engine submission is still possible More

Submitting To Crawlers: Google, Yahoo, Ask/Teoma & Microsoft's
Crawler-based search engines automatically visit web pages to compile their listings More

Submitting Via Paid Listings: Overture & Google AdWords
Every major search engine with significant traffic accepts paid listings More

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