You are all set with your website but even then your website is not known to your visitors, they are not buying, calling or emailing. Web content writing is very different from print writing. People on Internet read differently than that in print. There are several factors to consider before writing effectively for the website and one of which is the search engines spider. This article talks about some easy ways to increase the efficiency of the content on your website.
While viewing websites, people don't exactly read-they scan the content. Studies have shown that people read approximately 25% less on a computer screen. Typically, they look at headings and subheadings first; then they scan for hyperlinks, numerals, and keywords. Read further to learn how to deliver the most pertinent information to a variety of web site visitors as concisely as possible, and how to pursue them in a call to action.
Web Content 101 - Succinct is Best
People read around 25% less on the Web, this fact should be carefully considered before crafting the content. Though it might sounds easy, but as you'll soon find out, abridged writing can prove to be difficult without losing the proposed meaning. The key difference between writing for the Web and writing for print is that web content needs to be shorter. Here are some tips:
- short paragraphs should be used
- bullets, numbered lists, tables should be used
- Highlight key points with bold and underline, etc.
- Clear headings and sub-headings should be used
- Write, re-write, edit, publish, test and rewrite
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