Search Marketing Specialist (Three Openings)
Search Marketing Specialist is responsible for assisting with research and development and executing search engine optimization and pay-per-click search marketing campaigns for SEO OFFICE Interactive’s clients. This position requires working closely with Director of Search Marketing, SEO OFFICE Interactive clients and other members of your SEO OFFICE Interactive team.
The ideal candidate has experience with PPC and/or SEO, effectively works under high levels of pressure, consistently produces at high output and high quality and has the ability to quickly and easily get involved when needed in their team’s success beyond the scope of their responsibilities.
This position involves:
PRIMARY DUTIES & RESPONSIBILITIES:
- Ability to Manage Several PPC Campaigns
- Analysis of Client Businesses and Website Traffic
- Assist Campaign Coordinator with Campaign Management and Support
- Designing PPC Campaigns with Growth Plans for Maximum Industry Exposure
- Developing and Executing World-Class SEM Strategies for Maximum ROI
- Evaluating Landing Pages for Maximum Effectiveness
- Evaluating PPC Bid Prices for Maximum ROI
- Evaluating Website Copy for SEO Effectiveness
- Executing Link Building Campaigns
- Performing at Levels of Impeccable Quality
- Key Phrase Research for PPC and SEO
- SEO Meta Tag Development
- Troubleshooting Common SEO Website Pitfalls and Impediments
- Writing and/or Reviewing PPC Ad Creative for Effectiveness
QUALIFICATIONS:
- 2+ years of technology or marketing industry experience
- 1+ years of search SEO and/or PPC experience
- Proven search engine marketing success (Please be prepared to articulate your involvement in executing successful SEO and/or PPC campaigns)
- Ability to multi-task and manage time effectively; excellent planning and organizational skills
- Ability to clearly articulate, orally and verbally, ideas and objectives, both internal to Fortune Interactive and with Fortune Interactive’s clients
- Excellent collaborative skills
- Team player
- Strong understanding of web analytics a plus
- Strong understanding of the Internet and E-Commerce a plus
- PPC knowledge and experience a plus
- HTML and/or JavaScript knowledge and experience a plus
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