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16 November 2007- Google Owns a Search Engine Optimization Company
Google paid $3.1 billion for DoubleClick, Microsoft paid $6 billion for Aquantive, and Yahoo paid $680 million for the 80 percent of Right Media that it did not already own and another $300 million for BlueLithium.
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6 November 2007- Why your search engine rankings have dropped
1. Your website changes unintentionally.
2. The links to your website change
3. The websites of your competitors change.
4. Spam elements on your web pages
5. Spam elements on your web pages
6. Technical problems

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25 October 2007-A look into the purpose of Google's "PageRank update"
A lot of blogs have been talking about a PageRank update in progress, but if you look under the covers, it really looks like a manually applied update to a set of sites that are being punished. While the majority of these look like they have been selling links, some of the affected sites do not appear to be selling links.
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Pay Per Click (PPC)

What is PPC?


Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.

Pay per click (PPC) Advertising: What’s in it for me?


Would it sound too good to be true if you only paid for advertising that worked?
  • Well, it can be done. Welcome to the world of pay-for-performance search advertising: Pay-Per-Click (PPC) ads. All major search engines now use some form of pay-per-click listings, enabling businesses to take advantage of a unique online marketing opportunity. Consumer use of search engines to locate information on products, find local businesses and buy from vendors has never been greater – and is growing daily.
  • PPC advertising, if properly managed, is one of the most cost-effective solutions for businesses to delve into the powerful channel of internet advertising in world. It also provides one of the easiest ROI analyses in online marketing.
  • The reason why pay per click ads is becoming such an attractive option to businesses of all sizes is that campaign options can be tailored to suit any budget. From large multi-national corporations down to small city-specific vendors – online advertising using PPC can deliver targeted, high quality traffic to your website.
  • The PPC service we offer consists of designing and maintaining online marketing campaigns to encourage the maximum level of traffic to your web page, while restricting outlay to only leads from genuinely interested customers.
  • By individually tracking the effectiveness of each keyword and time of day, as well as the effectiveness of individual creative copy, you can quickly turn a PPC search engine marketing trial into a viable, ROI justified marketing campaign.
  • Search engine marketing is without a doubt the most important form of online marketing today. Being highly visible to prospective customers for a specific search query is the strongest way to draw in qualified visitors. It's the very reason why search advertising is the fastest-growing form of advertising today.
  • Our PPC Campaign Management service offers all aspects necessary to fulfill a successful, ongoing pay per click campaign. Starting with strategizing to creation and implementation through reporting and measurement, our solution encompasses the needs of any serious pay per click campaign.




Google Adwords,Pay Per Click(PPC)
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What is PPC ?
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Google AdSense is fast becoming the preferred way for people to earn an income online. Forget eBay and multiple affiliate programs . More 

Google's Quality Score
About a year or so ago, Google introduced the concept of Quality Score (QS) to their unsuspecting advertising base More

Running a Smart PPC Campaign
So you've decided to give pay-per-click search engine marketing a try? That's a good move, because PPC is one of the most affordable advertising options available to small businesses More 


More Articles on SEO
  •  Search Engines Optimization
  •  Search Engine Submission
  •  Link Building
  •  Pay Per Click
  •  Internet Affiliate Marketing
  •  Content writing
  •  Top 10 Ranking


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